The Mastercraft History

Mastercraft was the brainchild of Murray Belz, a Chief’s supporter with an eye for design, a tonne of ideas and a passion for excellence.

In 1985 Murray opened Mastercraft Kitchens in Tauranga. Then in 1989, he established a licensee group of kitchen design and manufacture businesses, bringing together the ‘best of the best’ in the industry. A group that would become synonymous with trust, excellence, and outstanding design.

Fast forward to the present, Mastercraft Services NZ Ltd has a National Support Office supporting a nationwide base of 29 Kitchen Licensees and 30 Electrical Licensees (with the Mastercraft Plumbing group currently under construction!)


Our mission

The Mastercraft Mission is to be New Zealand's most trusted kitchens brand.

This is underpinned by our core Values:

We are mutual - in all our relationships

What does it mean to be mutual? Everybody wins.

Relationships are paramount, so whether it’s with our customers, supply partners, building partners, our licensee locations or the National Support Office, everyone should enjoy a collaborative and mutually beneficial experience.

We are passionate - we're in boots and all!

As the saying goes... “birds of a feather fly together,” and we have attracted dedicated people who are full of passion and ideas to the Mastercraft family. The result is a dynamic, inspired group who are constantly striving to deliver the best for their customers.

We are grounded - we're down to earth

A New Zealand-owned business with kiwi values at the core.

We like to think of this as ‘being national but acting local.’ There’s no ‘highfalutin corporate speak’ that might come with such a large organisation. Whether you’re stepping into one of our showrooms or engaging with our support office, you will find people who make you feel welcome and looked after - no matter whether it’s a small project or a sprawling estate. (We reckon it’s not the size of your budget that counts, it’s how you use it!)

We are reliable - we do what we say.

This is critical to the reputation of our brand, and Murray takes this one personally.

Most of our work is in kitchen design and manufacture, but this often spills into the rest of the home. Our homes are our havens, and these are important functional spaces where you want to have a trusted team of people behind you. Our Mastercraft creed is “we do what we say we’re going to do, and we do it well.'


10 Year Transferrable Craftsmanship Guarantee

The Mastercraft exclusive 10 Year Craftsmanship Guarantee has you covered for any of the workmanship that takes place in our joinery factories nationwide. We are sure you will enjoy many trouble-free years with your Mastercraft kitchen, however, in the unlikely event that something goes wrong, the location that supplied your kitchen will take care of any defects in their workmanship.* All other products supplied through Mastercraft Kitchens carry the guarantees issued by individual product partners. 

Trees For Survival Logo

By choosing Mastercraft you are directly helping to educate those future generations as well as protecting our beautiful environment.

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Montagna Quarzo Banner Web

Montagna Quarzo - Engineered stone bench tops exclusive to Mastercraft Kitchens

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Featured projects

Featured kitchens
Black Beauty

The wide ranges of colours, materials and off-the-shelf products that are available these days allow for myriad design options without breaking the bank. All it takes to...

Featured kitchens
From Old-Fashioned To Party Central: A Kitchen Renovation Tale

The old kitchen, right next to the exit to the deck was hardly ‘heart of the home’ material. With a focus on creating more space and a central socialising area, this...

Featured kitchens
Class Act

There is a subtle mystery to this kitchen with hidden drawer-in-drawer technology and mirrored glass cupboard fronts. The kitchen invitingly wraps around a wall to keep...

Featured kitchens
Renovation Innovation

From old to new They wanted to design a completely new layout and look, in a modern industrial style that would welcome guests into an inviting space as soon as they...

Get your project underway. Contact us today.

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